{"id":1198,"date":"2025-08-29T06:00:13","date_gmt":"2025-08-29T12:00:13","guid":{"rendered":"https:\/\/wishlistlms.com\/?post_type=integration&#038;p=1198"},"modified":"2026-04-03T04:09:32","modified_gmt":"2026-04-03T10:09:32","slug":"campagne-active","status":"publish","type":"integration","link":"https:\/\/wishlistlms.com\/fr\/integrations\/activecampaign\/","title":{"rendered":"Campagne active"},"content":{"rendered":"<p>ActiveCampaign est une plateforme d'automatisation et de marketing par courriel con\u00e7ue pour les entreprises qui veulent faire plus qu'envoyer des bulletins d'information. <\/p>\n\n\n\n<p>Il combine un g\u00e9n\u00e9rateur visuel de flux de travail, des outils de gestion de la relation client (CRM) et une segmentation avanc\u00e9e afin que vous puissiez envoyer le bon message \u00e0 la bonne personne au bon moment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi les cr\u00e9ateurs de cours utilisent ActiveCampaign<\/h3>\n\n\n\n<p>La vente d'un cours est la premi\u00e8re \u00e9tape. Ce qui se passe apr\u00e8s l'achat d\u00e9termine si l'\u00e9tudiant devient un acheteur r\u00e9gulier, une source de r\u00e9f\u00e9rence ou une statistique de d\u00e9sabonnement. <\/p>\n\n\n\n<p>ActiveCampaign vous aide \u00e0 cr\u00e9er des s\u00e9quences automatis\u00e9es qui nourrissent, \u00e9duquent et r\u00e9engagent votre public sans effort manuel.<\/p>\n\n\n\n<p>Avec ActiveCampaign, vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9er des automatismes visuels pour les courriels<\/strong>\u00a0qui se d\u00e9clenchent en fonction du comportement de l'utilisateur<\/li>\n\n\n\n<li><strong>Segmentez votre public<\/strong>\u00a0par centres d'int\u00e9r\u00eat, achats ou niveau d'engagement<\/li>\n\n\n\n<li><strong>Envoyer des campagnes cibl\u00e9es<\/strong>\u00a0qui s'adressent directement \u00e0 l'\u00e9tat d'avancement du parcours d'une personne<\/li>\n\n\n\n<li><strong>Suivi de l'engagement<\/strong>\u00a0avec des donn\u00e9es sur les ouvertures, les clics et les conversions<\/li>\n\n\n\n<li><strong>G\u00e9rer les contacts dans un CRM int\u00e9gr\u00e9<\/strong>\u00a0pour organiser vos relations avec vos clients<\/li>\n<\/ul>\n\n\n\n<p>Il s'agit d'un marketing par courriel con\u00e7u pour les entreprises qui veulent de la pr\u00e9cision, et pas seulement de la port\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment cela fonctionne-t-il avec WishList LMS ?<\/h3>\n\n\n\n<p>L'int\u00e9gration de WishList LMS ActiveCampaign assigne automatiquement les \u00e9tudiants \u00e0 des listes d'emails sp\u00e9cifiques bas\u00e9es sur les cours qu'ils ach\u00e8tent. Lorsque quelqu'un s'inscrit \u00e0 un cours, il est ajout\u00e9 \u00e0 la liste correspondante dans ActiveCampaign - pas de marquage manuel, pas d'\u00e9tapes suppl\u00e9mentaires.<\/p>\n\n\n\n<p>Votre marketing par e-mail est ainsi synchronis\u00e9 avec les ventes de vos cours, ce qui vous permet de cr\u00e9er des automatismes qui r\u00e9pondent exactement \u00e0 ce que vos \u00e9tudiants ach\u00e8tent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Synchronisez votre marketing avec vos ventes<\/h3>\n\n\n\n<p>ActiveCampaign g\u00e8re l'automatisation des courriels. WishList LMS s'occupe de la diffusion des cours. Ensemble, ils vous offrent un syst\u00e8me connect\u00e9 o\u00f9 chaque inscription d\u00e9clenche le bon suivi, automatiquement.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gardez vos \u00e9tudiants engag\u00e9s avec ActiveCampaign, une plateforme d'email marketing qui vous permet d'automatiser des s\u00e9quences de bienvenue, de segmenter votre audience et de fournir des suivis opportuns bas\u00e9s sur le comportement. <\/p>","protected":false},"featured_media":2848,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"maurice_integration_alternative_title":"","maurice_integration_mothership_slug":"","maurice_integration_documentation_url":"","maurice_integration_support_url":"https:\/\/wishlistlms.com\/support\/","maurice_integration_featured":false,"maurice_integration_featured_image_for_lists_id":2801,"footnotes":""},"integration_type":[71],"integration_tag":[],"integration_category":[68,69],"class_list":["post-1198","integration","type-integration","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - 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