Kit (formerly ConvertKit) is an email marketing platform that organizes subscribers by tags rather than lists.
Instead of moving people between separate lists as they buy different courses or take different actions, you apply tags that trigger specific sequences — so your automations respond to what someone has actually done, not just which list they’re on.
It includes a visual automation builder, a landing page and form creator, and built-in commerce tools for selling digital products directly.
Why Course Creators Use Kit
Kit’s tag-based system is a natural match for course businesses with multiple offers. As students purchase additional courses or progress through your content, their tags update automatically — keeping them in the right automations at every stage.
With Kit, you can:
- Tag students automatically based on which courses they purchase
- Build visual automation flows with branching logic that responds to tag changes, link clicks, and form submissions
- Create landing pages and opt-in forms without a separate tool
- Sell digital products directly through Kit’s commerce features
- Segment your list precisely without the complexity of managing multiple separate audiences
Cómo funciona con WishList LMS
When a student enrolls in a course through WishList LMS, Kit automatically applies the corresponding tag to their contact record. That tag fires whatever automation you’ve built around it — welcome sequences, upsell flows, completion series, whatever makes sense for that course.
