Drip is an email marketing and automation platform built for creators selling courses, digital products, and educational content.
It brings together email campaigns, automated workflows, onsite lead capture, and detailed revenue tracking in one dashboard—giving you a complete picture of how your marketing turns visitors into paying students.
Marketing That Responds to Your Students
Drip tracks how people interact with your course business and triggers personalized emails based on what they actually do.
When a student enrolls, abandons checkout, completes a lesson, or goes quiet for a few weeks, Drip can automatically send the right follow-up without you manually setting anything in motion.
The platform is built around the idea that your marketing should react to student behavior in real time, not blast the same message to everyone on your list.
Drip’s Core Features
- Visual workflow builder lets you map out complex multi-step email sequences with branching logic, delays, and conditional paths based on how students interact with your content
- Pre-built workflow templates for welcome sequences, abandoned cart recovery, win-back campaigns, and post-purchase follow-ups get you running quickly with proven automation strategies
- Revenue attribution ties purchases back to specific emails and campaigns, showing you exactly which messages are generating income and which ones need work
- Onsite lead capture includes popups, slide-ins, sticky bars, embedded forms, and multistep forms that feed subscribers directly into your email sequences the moment they sign up
- Custom event tracking lets you trigger automations based on actions specific to your course business—completions, certifications, milestone achievements, or anything else you want to track
- Dynamic segmentation automatically organizes your audience based on behavior, purchase history, and engagement so your messages always reach the right people
- Free migration service moves your existing subscribers, segments, and workflows from your current platform at no extra cost
Connecting Drip to WishList LMS
When you connect Drip to WishList LMS, student enrollment and course activity flows directly into your email campaigns. Your automations trigger based on real behavior inside your courses, not assumptions or manual tagging.
